Manila, Philippines — Put your reading glasses back on, Manila Wolfies! Big Bad Wolf
is back and ready to make a splash at the Ayala Malls, Glorietta Activity Center, from
June 19 to 26! The world’s biggest book sale continues its quest to reach more
readers with “Big Bad Wolf Unite on a Mission to 1 Million New Readers.”
The Big Bad Wolf comes back to Manila, but the Wolf is not alone! The Glorietta book
sale brings the return of old partnerships and the start of new ones. Metrobank is
back with an exclusive offer for credit cardholders. They can avail of a 0% 3-month
installment promo for a single-receipt purchase worth at least P3,000. Shoppers who
are first in line at the bank’s booth with their Metrobank card or app in hand are also in for a treat with a chance to score a P100 voucher, which they can use for a
minimum spend of P2,000 at the sale.
Swedish furnishing brand IKEA is also coming to Glorietta to give readers an extra
special treat. Zing members get to enjoy an exclusive discount on their first purchase.
All they have to do is present their membership to get 5% off, no minimum purchase!
The Big Bad Wolf Glorietta Book Sale features an impressive collection of over two
million books, spanning a diverse array of genres. From contemporary bestsellers
and timeless classics to children’s literature, educational titles, and Filipino reads,
there is something for everyone, all at unbeatable prices! Big Bad Wolf is determined to reach new readers from communities across the country and to nurture a lifelong love of reading.
Big Bad Wolf Books and Glorietta joined forces as part of Ayala Malls’ “BookLat: Open.
Imagine. Discover.” initiative, which seeks to provide opportunities for learning and
recreation. Derived from the Filipino word “buklat,” “BookLat” highlights reading for
leisure and entertainment, offering a wide collection of affordable books for all ages.
Ayala Malls encourages customers to donate a book for every purchase to support
Ayala Land’s project promoting early childhood literacy. This initiative aims to collect 20,000 books for public school students from kindergarten to grade 3 in Ayala Land
Estates and Ayala Malls communities. To kickstart this effort, Big Bad Wolf and
Glorietta each donated 1,000 books to the cause.
Big Bad Wolf co-founder Andrew Yap expressed his unwavering enthusiasm for their mission, stating, “Today, we make another significant step towards our goal of
inspiring a new generation of readers.” He added, “Our mission is really to make sure
that everyone, regardless of their background, has access to all kinds of books.
“We are always happy to see how enthusiastic people are about books and reading,”
said Big Bad Wolf Philippines Managing Partner Carol Chuaying. “Our goal with every
book sale extends beyond selling books; it’s about building a community where
people can share their love for reading and discover new passions.”
Yap and Chuaying led the opening of the Big Bad Wolf Glorietta Book Sale, which
drew book lovers from all over the city. The event also saw the presence of the
Ambassador of Malaysia to the Philippines, His Excellency Dato’ Abdul Malik Melvin
Castelino; Glorietta General Manager Sherlene Cruz; Ayala Malls Consumer
Engagement Head Kharen Pascual; Ayala Malls Operations Head Hamm Katipunan;
Metrobank Credit Card General Usage Head Emily Koa; and 2GO Business Unit Head
for 2GO Forwarding Francis Anne “Faye” Alonzo Babar.
Also present at the event as “Book Bosses” were The Vanguard Academy Head
Principal Ericson Perez; The Little Sandbox Preschool Directress Mia Villavicencio; The
Hygge Library Cafe Co-owner Kat Clade; and Pinay Girl Boss Founder and CEO, The
Oil Natural Project Founder, and Young Living Essential Oils Global Team Leader, Atty.
Tina de Guzman. Big Bad Wolf promises a bigger, badder, and grander book sale
experience ahead for both avid readers and casual shoppers.
Big Bad Wolf elevated the fun and made the Glorietta book sale more engaging for
everyone, even the littlest Wolfies. With “Little Wolfies Crew,” the youngest guests get
a chance to learn how readers today can be leaders of tomorrow. Plus, little wolfies
try their hand at being welcome howlers, police hunters, or sellers and check out
wolfies.
There’s more! Big Bad Wolf is calling on more people to join their cause with “Book
Boss,” which offers organizations a free table for one day during the book sale. In
return, participating organizations can hold events or activities for the community,
suggest books based on their brand category, or handpick book bundles onsite! To
stay updated and to know more about these exciting activities, check out Big Bad
Wolf Philippines social media pages.
Step right up and catch the Big Bad Wolf Book Sale at Ayala Malls, Glorietta Activity
Center, happening from June 19 to 26. Doors open at 10:00 AM to 9:00 PM every
Monday to Thursday, and 10:00 AM to 10:00 PM every Friday to Sunday. Step right up for the biggest, the baddest, the grandest book sale experience you won’t want to
miss. See you there!
For more information regarding Big Bad Wolf’s current and upcoming Book Sales, you can visit their website or check out their social media accounts (Facebook |
Instagram)
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About Big Bad Wolf Books
The Big Bad Wolf Books was founded by Andrew Yap and Jacqueline Ng in 2009 and first launched in Kuala Lumpur, Malaysia. In the words of the company’s founders, Big Bad Wolf aims to cultivate reading
habits, increase English literacy worldwide, and build a new generation of readers by making books more affordable and accessible to everyone.
One of the company’s best highlights is its book sales, which is popular among readers around the world. As a global reading advocacy initiative, the sales aim to encourage people of all ages to discover
the joys of reading, inspire them to pursue their dreams, and, importantly, empower them with the knowledge to realize them.
Big Bad Wolf Book Sale has toured 15 countries and 37 cities. Among these include different cities in Asia like Malaysia, Cambodia, Manila, Singapore, Thailand, Hong Kong, and Indonesia. The company has also
begun branching out to book readers outside the Asia Pacific, having held book tours in Tanzania, Kenya, and the United Arab Emirates.
Modern Momma Ph 